Tight budget but need to really scale a brand? Focus on your minimum viable brand (MVB)

So, you had an idea.

Launched a business.

Got a logo from Canva, or Upwork on the cheap, or called in a favour from a mate.

Then focussed on your products.

Product product product, amazing, you’ve got sales, brilliant. Maybe even starting to take off a bit.

Cool cool!

But you don’t have ‘a brand’ yet.

Strategy sounds big, waffly, scary and expensive.

So here’s the absolute BASICS of what you need to build a brand.

This isn’t new, either. The Harvard Business review posted this in 2014(!)

• What we stand for – our brand essence

• What we believe in – our defining values

• What people we seek to engage – our target audience(s)

• What distinguishes us – our key differentiators

• What we offer – our overarching experience

• What we say and show – our logo, look, and lines (messaging)

So often it’s easy to focus only on the last bullet.

To help work through this, talk to us about our diagnostic tool to help you get closer to the answers.